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Using Online Marketing As A Growth Tool

Using Online Marketing As A Growth Tool

How modern technology makes marketing better than print media.

  When I was a kid, we were fortunate enough to go to the coast for the summer holidays. Along the road at all the toll gates, people were handing out fliers as we pulled in to pay the toll. As a child, you would look at it, see the pretty pictures and then toss it aside so that you can continue with your Gameboy winning streak while listening to your favourite music on your walkman. This is about the same way I see traditional marketing, like print media. You see the pretty pictures, but you do not fully understand why they are trying to sell you something, so you toss it aside. This is precisely how modern technology makes digital online marketing so much better than any other form of marketing.

“Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to calculate your ROI”.

Marketing your product or service is sometimes seen as a waste of money. I’ve heard this so many times before: “I do not get new clients from that ad.” Or “ “How do you know that ad is making you money?” Online marketing (when implemented correctly) can provide you with actual data that you can use to your advantage to effectively grow your business. Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to calculate your ROI. Different to that “Toll Booth Flyer”, online marketing gives you the opportunity to be selective about who sees your ads, and when they see them. You want the right type of prospect to look at your ad, at the right time, when he is in a mindset of paying for your product or service. This effectively allows you to spend your money wisely.  Every time you spend money, it’s for an emotional reason. Does not matter what or when. Let’s Look At Some Examples: You need it. Your wife will love it. It looks good on me. It makes me feel healthy. Etc. Online marketing allows you to put your ad in front of your prospect at that very same time that he is emotionally ready to pay.  “Ok that may be true, but I do not understand the technical side of it and how it works Stephan.” That is why you need to surround yourself with people that have the skills and the know how. “My marketing does not generate new income because we do not know how to reach our ideal client.” That is probably the most critical part of any marketing strategy, understanding and targeting your ideal client. The two main factors for any marketing campaign is this: 1. Fully understanding your ideal client, and his wants and needs. 2. Copy that speaks directly to him. Once you have that in place, it becomes easier to create a strategy to use your online marketing budget to it’s fullest, without throwing money in the water. This is where platforms like Facebook, Instagram, Messenger and Google becomes your best friends and your best “marketing employees.”

“The more you interact with your clients, and potential clients online, the better for you and your budget”.

It is still possible to achieve this even if you do not understand the tech or if you are not the worlds best copywriter. How? By getting the experts in those fields to help you. Embrace digital life. The more you interact with your clients, and potential clients online, the better for you and your budget.   Some resources for you to use: Russell Brunson has built a following of over a million entrepreneurs and has helped business owners to grow their companies. He popularized the concept of sales funnels and co-founded a software company called ClickFunnels. I can recommend his books to anyone that wants to expand their business or that wants to learn how to create a following for yourself and your business. Here are the links to 3 of the books he has written that will help you to rapidly grow your company on digital platforms:

If you want to start building your own funnel, the One Funnel Away challenge is an excellent step-by-step system you can follow. Get more info here. 

You can find the links for some great books below:

ClickFunnels - 14 Day FREE Trial

This software will let you create:
  – Squeeze Page Funnels…
  – Automated Webinar Funnels…
  – Product Launch Funnels…
  – Sales Funnels (and integrates with shopping carts!)
  – Membership sites…
  – And a WHOLE LOT MORE!
Want to see a demo of the software in action? Check it out here:

Expert Secrets - Russell Brunson (FREE Book)

“Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice…”

If you want to learn how to build your brand and business, this is the book for you.

 

Network Marketing Secrets - Russell Brunson (FREE Book)

If you’re in network marketing, there is a game-changing book that just came out that you need to add to your collection… (and since you can get it for FREE, why not…right?) 

Russell Brunson recently launched his newest book called:

“Network Marketing Secrets” 

…and, he’s actually PAYING for your copy of the book…for a very limited time, I’m sure. 

All you’ll cover is shipping. 

DotComSecrets - Russell Brunson (FREE Book)

“DotComSecrets: The Underground Playbook For Growing Your Company Online…”

Building an online company can now go from dream to reality with this book as a guide.

How modern technology makes marketing better than print media

When I was a kid, we were fortunate enough to go to the coast for the summer holidays. Along the road at all the toll gates, people were handing out fliers as we pulled in to pay out toll. As a child, you would look at it, see the pretty pictures and then toss it aside so that you can continue with your Gameboy winning streak while listening to your favourite music on your walkman. This is about the same way I see conventional marketing. You see the pretty pictures, but you do not fully understand why they are trying to sell you something, so you toss it aside. This is precisely how modern technology makes digital online marketing so much better than any other form of marketing.

“Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to see your ROI”.

Marketing your product or service is sometimes seen as a waste of money. I’ve heard this so many times before: “I do not really get new clients from that ad.” Or “ “How do you know that ad is making you money?” Online marketing (When implemented correctly) can provide you with actual data that you can use to your advantage to effectively grow your business. Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to see your ROI. Different to that “Toll Booth Flyer”, online marketing gives you the opportunity to be selective about who sees your ads. You want the right type of prospect to look at your ad at the right time when he is in a mindset of paying for your product or service. This effectively allows you to spend your money wisely. Every time you spend money, it’s for an emotional reason. Does not matter what or when. Some Examples: You need it. Your wife will love it. It looks good on me. It makes me feel healthy. Etc. Online marketing allows you to put your ad in front of your prospect at that very same time that he is emotionally ready to pay. “Ok that may be true, but I do not understand the technical side of it and how it works Stephan.” That is why you need to surround yourself with people that have the skills and the know how. “My marketing does not generate new income because we do not know how to reach our ideal client.” That is probably the most critical part of any marketing strategy, understanding and targeting your ideal client. The two main factors for any marketing campaign is this: 1. Fully understanding your ideal client and his wants and needs. 2. Copy that speaks directly to him. Once you have that in place, it becomes easier to create a strategy to use your online marketing budget to it’s fullest without throwing money in the water. This is where platforms like Facebook and Google becomes your best friend and your best “marketing employee.”

“The more you interact with your clients and potential clients online, the better for you and your budget”.

It is still possible to achieve this even if you do not understand the tech or if you are not the worlds best copywriter. How? By getting the experts in those fields to help you. Embrace digital life. The more you interact with your clients and potential clients online, the better for you and your budget. In the next Blog: Now that you know that it is possible to create an effective online marketing campaign, in the following article we will discuss how you can handle all those new hot leads that will start streaming into your business.

Handling the new qualified leads.

Handling the new qualified leads.

All these qualified hot leads are now streaming in, now what?

Getting al the new customers that are eager to spend money with you is fantastic, but, if you can not pay attention to each one, you might lose a sale and a potential long term client.

Keeping track of who contacted you and who you approached can sometimes be tricky, especially if you do not have systems in place to process this information. I want to explore this a bit and have a look at some things I came across that might make this a bit easier for you.

“That “Wow I need this” feeling that you must create with your prospect is what will get them to react on your call to action”.

For a potential prospect to respond to your ad or call to action, you need to have a fantastic, jaw-dropping offer that they can not say no to. What will make you stand out from your competitors when it comes to your products or services? That “Wow I need this” feeling that you must create with your prospect is what will get them to react on your call to action.

But as soon as someone reacts on that ad or call to action, YOU need to take action. While the step that your prospect just took is still fresh in his/her mind, you need to close the deal. The longer the gap between them taking action and you responding, the more likely it will be that you will lose the sale. People forget easily.

A fantastic tool that you can consider using for quick follow-ups is a system called LeadOwl.
LeadOwl sends you a notification directly on your cellphone immediately after a new lead comes in. It then collects the leads’ information and gives you a few options to quickly respond to that lead. You have a choice to either call the lead directly from the app, send 1 of 3 preset text messages or send 1 or 3 preset emails.

If you are interested in doing a trial of LeadOwl, you can access the platform here.

The support and service you offer are (I feel) in most cases much more important than the product you are trying to sell them. You can have the most simple product, but if your service is excellent, they will return for more. With that said, you need to follow up on the new leads asap. Remember, a qualified lead has not yet spent money with you. He is still one step away from becoming a customer, and that is where your personalised email or phone call comes in to close the deal.

The most time-consuming part of this is keeping track of all of this. Who did I follow up on? When was it? Was it a call or an email? What was the result of that contact? It becomes easy for you to forget something and that might cost you a sale.

A lot of small companies that do not yet have big budgets cannot afford a proper CRM system. But even if you have one, it is not always wise to add leads in there that might clutter the system. I found that using a spreadsheet as a “stepping stone” is the easiest solution.

It is relatively effortless to automate your online systems to auto-populate a spreadsheet for you and then all you have to do is fill in the blacks. As soon as you contacted someone, make the note. Once that lead becomes a paying customer, then you can transfer them to your CRM system for future follow-ups. If you do not have a CRM system, keep on using the spreadsheet. It works perfectly fine.

“But, keep it simple. Do not over complicate your marketing systems because that can also have the opposite effect of what you are trying to achieve.”

So the thing I would like to end off with is the fact that you need some system to track what you are doing with your leads. Make notes, use colours, be creative. It is a big timesaver if you have that kind of “Digital Assistant” to help you. But, keep it simple. Do not over complicate your marketing systems because that can also have the opposite effect of what you are trying to achieve.

 

Lead Owl

The longer you wait to follow up with a new lead, the quicker you will lose the sale. It is crucial that you respond to a new lead as quickly as possible. I would even say that you have to call them within minutes.

Lead Owl is the most fantastic tool to assist you with this. You get immediate notifications on your phone with all the info you need about your new lead. You can even Call, Email or send a text message straight out of the mobile app.

I highly recommend Lead Owl if you want to speed up your lead followup and if you want to increase your deal conversion rate.

All these qualified hot leads are now streaming in, now what?

Getting al the new customers that are eager to spend money with you is fantastic, but, if you can not pay attention to each one, you might lose a sale and a potential long term client.

Keeping track of who contacted you and who you approached can sometimes be tricky, especially if you do not have systems in place to process this information. I want to explore this a bit and have a look at some things I came across that might make this a bit easier for you.

“That “Wow I need this” feeling that you must create with your prospect is what will get them to react on your call to action”.

For a potential prospect to respond to your ad or call to action, you need to have a fantastic, jaw-dropping offer that they can not say no to. What will make you stand out from your competitors when it comes to your products or services? That “Wow I need this” feeling that you must create with your prospect is what will get them to react on your call to action.

But as soon as someone reacts on that ad or call to action, YOU need to take action. While the step that your prospect just took is still fresh in his/her mind, you need to close the deal. The longer the gap between them taking action and you responding, the more likely it will be that you will lose the sale. People forget easily.

The support and service you offer are (I feel) in most cases much more important than the product you are trying to sell them. You can have the most simple product, but if your service is excellent, they will return for more. With that said, you need to follow up on the new leads asap. Remember, a qualified lead has not yet spent money with you. He is still one step away from becoming a customer, and that is where your personalised email or phone call comes in to close the deal.

The most time-consuming part of this is keeping track of all of this. Who did I follow up on? When was it? Was it a call or an email? What was the result of that contact? It becomes easy for you to forget something and that might cost you a sale.

A lot of small companies that do not yet have big budgets cannot afford a proper CRM system. But even if you have one, it is not always wise to add leads in there that might clutter the system. I found that using a spreadsheet as a “stepping stone” is the easiest solution.

It is relatively effortless to automate your online systems to auto-populate a spreadsheet for you and then all you have to do is fill in the blacks. As soon as you contacted someone, make the note. Once that lead becomes a paying customer, then you can transfer them to your CRM system for future follow-ups. If you do not have a CRM system, keep on using the spreadsheet. It works perfectly fine.

“But, keep it simple. Do not over complicate your marketing systems because that can also have the opposite effect of what you are trying to achieve.”

So the thing I would like to end off with is the fact that you need some system to track what you are doing with your leads. Make notes, use colours, be creative. It is a big timesaver if you have that kind of “Digital Assistant” to help you. But, keep it simple. Do not over complicate your marketing systems because that can also have the opposite effect of what you are trying to achieve.

In the next Blog:
First, however, you need to get these qualified leads. We will explore a lot of different key aspects of this in future, but in the next Step, we will chat about why you should be running special offers and how to successfully do it.

Implementing profitable special offers.

Implementing profitable special offers.

Why you should be running special offers and how to successfully do it.

Sometimes it seems like if you are running a special offer, you are desperate. Looking desperate in the eyes of customers or competitors is not a good thing. So how do you give your clients a great deal, grow your income and still look like the top player in your industry?

“…running a great offer means that I have the opportunity to grow my brand, create awareness about my product/service and get people into my door.”

A few times in my life I’ve heard company owners saying things like “The profit margin on a special offer is too small. It’s not worth it” or “With specials, we are just losing money.” Thinking like this means that you are missing the point of running a great jaw-dropping special offer.

To me, running a great offer means that I have the opportunity to grow my brand, create awareness about my product/service and get people into my door. Is this not fundamentally what we need in order to expand our businesses?

Don’t just run a special for the sake of giving a discount with the hopes of making a few sales. Think about what you want to achieve. There needs to be meaning behind what you are doing.

 

Ask yourself the following few questions before you decide on your offer:

1. Who am I trying to sell to? Who is that ideal person that I want to spend money with me?

2. What problem does he have that I can try and solve?

3. What product or service can I offer to solve that problem? (And then only do you decide WHAT you will have a special on)

4. What kind of a deal or discount can I offer with this product or service?

5. (and the last step that a lot of people miss) What other product or service can I provide to “supplement/complement” the first one? – See this as your opportunity to make up for the discount you give with your initial offer.

 

Structuring the different offers you have in a logical way to progress a customer to a bigger better product/solution is called a value ladder.

 

To assist you in understanding who your ideal client is that you are trying to sell to, we have a worksheet that you can download that will guide you through this process.

Download Avatar Worksheet

To assist you in understanding and creating your own value ladder, we have a mini-course to help you get started.

Create Your Value Ladder Here

We as humans are weird when it comes to buying things. We buy for emotional reasons.

Think about this: when you add something into a shopping cart that you want to purchase from a website, do you immediately press the “Pay Now” button? No, not always. You first take a beat to think about it. “Do I need this? Can I afford it?” Whatever your question is, the point is that there is almost always a question that makes you hesitate, even if it’s just for a second. There is always some emotion involved whether it’s excitement, happiness, doubt or whatever, there is something.

Your special offer needs to address that emotion. You need to get your prospect to understand that “It’s ok, you can continue with your purchase. You are making a good choice.”

After almost every sale, we then search for the answer to the question “Did I just waste my money or was this a good choice?” You as the person running the special offer needs to address this question as soon as possible. How? By sharing the solution, advantage or benefit of the purchase your customer just made. Offer a second product/service that compliments his first purchase. Make them feel like they made the best decision ever. If you can successfully achieve that, they will come back again and again and again, just because you make them feel good.

When you can offer a second product/service or if you can get that customer to return, that is when you start getting profitable.

“If you can make the emotional connection, you can make the sale, and get them to return.”

Always remember that if you can add value to the question of why they need to spend money with you, you will have a successful campaign. And as I mentioned before, the added benefit of your product/service or the solution it offers is much more important than the product or service itself. If you can make the emotional connection, you can make the sale, and get them to return.

 

 

Why you should be running special offers and how to successfully do it.

Sometimes it seems like if you are running a special offer, you are desperate. Looking desperate in the eyes of customers or competitors is not a good thing. So how do you give your clients a great deal, grow your income and still look like the top player in your industry?

“…running a great offer means that I have the opportunity to grow my brand, create awareness about my product/service and get people into my door.”

A few times in my life I’ve heard company owners saying things like “The profit margin on a special offer is too small. It’s not worth it” or “With specials, we are just losing money.” Thinking like this means that you are missing the point of running a great jaw-dropping special offer.

To me, running a great offer means that I have the opportunity to grow my brand, create awareness about my product/service and get people into my door. Is this not fundamentally what we need to expand our businesses?

Don’t just run a special for the sake of giving a discount with the hopes of making a few sales. Think about what you want to achieve. There needs to be meaning behind what you are doing.
Ask yourself the following few questions before you decide on your offer:
1. Who am I trying to sell to? Who is that ideal person that I want to spend money with me?
2. What problem does he have that I can try and solve?
3. What product or service can I offer to solve that problem? (And then only do you decide WHAT you will have a special on)
4. What kind of a deal or discount can I offer with this product or service?
5. (and the last step that a lot of people miss) What other product or service can I provide to “supplement/complement” the first one? – See this as your opportunity to make up for the discount you give with your initial offer.

We as humans are weird when it comes to buying things. We buy for emotional reasons. Think about this: when you add something into a shopping cart that you want to purchase from a website, do you immediately press the “Pay Now” button? No, not always. You first take a beat to think about it. “Do I need this? Can I afford it?” Whatever your question is, the point is that there is almost always a question that makes you hesitate, even if it’s just for a second. There is always some emotion involved whether it’s excitement, happiness, doubt or whatever, there is something.

Your special offer needs to address that emotion. You need to get your prospect to understand that “It’s ok, you can continue with your purchase. You are making a good choice.”

After almost every sale, we then search for the answer to the question “Did I just waste my money or was this a good choice?” You as the person running the special offer needs to address this question as soon as possible. How? By sharing the solution, advantage or benefit of the purchase your customer just made. Offer a second product/service that compliments his first purchase. Make them feel like they made the best decision ever. If you can successfully achieve that, they will come back again and again and again, just because you make them feel good.

When you can offer a second product/service or if you can get that customer to return, that is when you start getting profitable.

“If you can make the emotional connection, you can make the sale, and get them to return.”

Always remember that if you can add value to the question of why they need to spend money with you, you will have a successful campaign. And as I mentioned before, the added benefit of your product/service or the solution it offers is much more important that the product or service itself. If you can make the emotional connection, you can make the sale, and get them to return.

In the next Blog:
We will look at why people spend money on your product/service, and why not. What makes you stand out from your competitors.

What gets someone to spend money on your business?

What gets someone to spend money on your business?

Why people spend money on your product/service, and why not.

  With businesses popping up everywhere it becomes more difficult, day by day, to get, and retain new clients. I can not give you a solution to this problem but, I can share with you my experience and what I see happening in other businesses.

“We buy for emotional reasons. It might not just be that we are emotional about the product we want to buy, but we have emotions towards the buying process.”

The fact that it is so easy for anyone to start a company means that your competition is getting bigger. This causes very competitive prices, and a result of that is smaller profit margins for you. Getting around this can be tricky because you do not want to drop your prices so far that you go bankrupt, but you also do not want to scare away customers with high prices. How do you approach this? An interesting thing about a potential buyer is that they will always shop around for the lowest price. But for some reason, a lot of people opt for the best quality and not the lowest price. This tells me that even though we want the “cheapest”, we can always be convinced for the “best.” That can work to your advantage. The “best” does not necessarily mean the best product. In this case, it means the best service. I’ve found that if I get excellent service from someone, I would instead buy their more expensive product than purchasing the same item from a rude, unfriendly person. This now circles back to what I touched on in an earlier article, emotions. We buy for emotional reasons. It might not just be that we are emotional about the product we want to buy, but we have emotions towards the buying process. I guess by now you figured out where I’m going with this: Be nice. Customers, especially new ones, do appreciate friendliness. Even though you might be going through a bad time does not mean you should not be friendly and kind towards your customers. What will get someone to buy your product or service instead of your competitors’ even though you are more expensive? In my opinion: 1. Make an Emotional connection to your prospect. They need to feel happy about where they are and the decisions they are about to make. 2. Give immaculate service. Know your product like you were the designer and developer. Remember that your prospect does not necessarily know your product so educate them on why they need it. 3. Make your prospect feel like he is the only one. We all know that we are not, but we would like to think so. Be mindful about distractions when you are dealing with your prospect/client. They want your full attention, and you need to give it if you’re going to make the sale.

“The “best” does not necessarily mean the best product. In this case, it means the best service.”

Having better, faster and friendlier service than your competitors, I think, will put you in the “I want to just deal with you” category. As soon as you can achieve that, your business will explode just by word of mouth and referrals. I would love to hear your opinion on this. Get in touch with me or leave a comment. 

 

 

Why people spend money on your product/service, and why not.

With businesses popping up everywhere it becomes more difficult, day by day, to get, and retain new clients. I can not give you a solution to this problem but, I can share with you my experience and what I see happening in other businesses.

“We buy for emotional reasons. It might not just be that we are emotional about the product we want to buy, but we have emotions towards the buying process.”

The fact that it is so easy for anyone to start a company means that your competition is getting bigger. This causes very competitive prices, and a result of that is smaller profit margins for you. Getting around this can be tricky because you do not want to drop your prices so far that you go bankrupt, but you also do not want to scare away customers with high prices. How do you approach this?

An interesting thing about a potential buyer is that they will always shop around for the lowest price. But for some reason, a lot of people opt for the best quality and not the lowest price. This tells me that even though we want the “cheapest”, we can always be convinced for the “best.” That can work to your advantage.

The “best” does not necessarily mean the best product. In this case, it means the best service.

I’ve found that if I get excellent service from someone, I would instead buy their more expensive product than purchasing the same item from a rude, unfriendly person. This now circles back to what I touched on in an earlier article, emotions.

We buy for emotional reasons. It might not just be that we are emotional about the product we want to buy, but we have emotions towards the buying process.

I guess by now you figured out where I’m going with this: Be nice.
Customers, especially new ones, do appreciate friendliness. Even though you might be going through a bad time does not mean you should not be friendly and kind towards your customers.

What will get someone to buy your product or service instead of your competitors’ even though you are more expensive?
In my opinion:
1. Make an Emotional connection to your prospect. They need to feel happy about where they are and the decisions they are about to make.
2. Give immaculate service. Know your product like you were the designer and developer. Remember that your prospect does not necessarily know your product so educate them on why they need it.
3. Make your prospect feel like he is the only one. We all know that we are not, but we would like to think so. Be mindful about distractions when you are dealing with your prospect/client. They want your full attention, and you need to give it if you’re going to make the sale.

“The “best” does not necessarily mean the best product. In this case, it means the best service.”

Having better, faster and friendlier service than your competitors, I think, will put you in the “I want to just deal with you” category. As soon as you can achieve that, your business will explode just by word of mouth and referrals.

I would love to hear your opinion on this. Get in touch with me or leave a comment.

In the next Blog:
If someone does not trust in your brand, they will not support you. Next time we will be looking at how to get people to believe in your product or service so that they can get to the point of “shopping without thinking.”

Trust in a product or service will make the sale for you.

Trust in a product or service will make the sale for you.

How to get people to trust in your brand.

Before someone buys from you, they need to trust your product/service. Only then will the potential customer have the confidence to spend money with you for the first time. How do you get people to trust in your brand? There are a few things you need to consider.

“Make sure that your customer gets what he pays for.”

Potential prospects need to know you, like you and trust you before they will spend money with you. To achieve that initially might not be easy. But the moment you get someone to trust in your brand, you got the sale.

Here are a few points that I feel is important to get a prospect to know you and trust you:
1. Have High-Quality Products/Service: Make sure that your customer gets what he pays for. Having a cheap product or bad service will sink your business sooner than you would hope.

2. Be an Expert: Know your product better than you know yourself. If a prospect asks you something about what you offer you need to be able to answer him even before he finishes his question. Do not think, do not hesitate. Also share your knowledge of your product, service or industry in the form of a blog or email newsletters. In this way, you can also educate a prospect if he has no idea who you are or what you do to get him ready to make the first purchase.

3. Do not Lie: If you have a bad product, rather stop selling it, than lying about the quality to get the sale. Be honest about what you offer.

4. Believe in yourself and your product: If you do not believe that the product or service you provide is the best, how do you expect your prospect to believe it? And again, if you do not believe in your offer, rather stop selling it and get something you do believe in.

5. Testimonials, Recommendations & Social Proof: Having previous customers sharing their happiness in your product/service is the best tool you have. This counts as proof that you have a superior product or service and that you deliver as you promise.

Let’s look at an example. Apple. They get this right to a point where (I think) they do not need to market anymore. Everyone that is an Apple user will go back to them for an upgrade or replacement without even thinking about it or any hesitation. Why? – The products are of very high quality. – It works. It is expensive, but you get what you pay for. Their social proof network is so big that if you are considering buying an Apple product for the first time, you just need to look at the millions of happy customers to make your final decision.

“Believe in yourself and your product.”

So, in conclusion, I feel that the more someone trusts you, your product, your service or your brand, the easier it will be for you to convert them from a lead into a paying customer. If you have enough warming content like blogs and automated emails in place and you receive high-quality positive testimonials, and social proof, you would be able to spend less time on marketing your brand and more time on closing the next deal.

 

Email Newsletter & Follow-up Software.

ActiveCampaign is probably one of the best email software platforms I came across. Not only is it very affordable but insanely user-friendly and versatile. The fact that you have a visual representation of what your email campaigns will look like make it easy to plan your campaigns.

I highly recommend ActiveCampaign over any other form of email autoresponder software.

Email Marketing - How & Why

Email marketing form a major part of any business and no lead generation or client follow-up campaign can function properly without a proper email automation.Regardless of what platform you use, the strategy stays the same.

Learn how to effectively implement email marketing into your business.

How to get people to trust in your brand

Before someone buys from you, they need to trust your product/service. Only then will the potential customer have the confidence to spend money with you for the first time. How do you get people to trust in your brand? There are a few things you need to consider.

“Make sure that your customer gets what he pays for.”

Potential prospects need to know you, like you and trust you before they will spend money with you. To achieve that initially might not be easy. But the moment you get someone to trust in your brand, you got the sale.

Here are a few points that I feel is important to get a prospect to know you and trust you:
1. Have High-Quality Products/Service: Make sure that your customer gets what he pays for. Having a cheap product or bad service will sink your business sooner than you would hope.
2. Be an Expert: Know your product better than you know yourself. If a prospect asks you something about what you offer you need to be able to answer him even before he finishes his question. Do not think, do not hesitate. Also share your knowledge of your product, service or industry in the form of a blog or email newsletters. In this way, you can also educate a prospect if he has no idea who you are or what you do to get him ready to make the first purchase.
3. Do not Lie: If you have a bad product, rather stop selling it, than lying about the quality to get the sale. Be honest about what you offer.
4. Believe in yourself and your product: If you do not believe that the product or service you provide is the best, how do you expect your prospect to believe it? And again, if you do not believe in your offer, rather stop selling it and get something you do believe in.
5. Testimonials, Recommendations & Social Proof: Having previous customers sharing their happiness in your product/service is the best tool you have. This counts as proof that you have a superior product or service and that you deliver as you promise.

Let’s look at an example. Apple. They get this right to a point where (I think) they do not need to market anymore. Everyone that is an Apple user will go back to them for an upgrade or replacement without even thinking about it or any hesitation. Why? – The products are of very high quality. – It works. It is expensive, but you get what you pay for. Their social proof network is so big that if you are considering buying an Apple product for the first time, you just need to look at the millions of happy customers to make your final decision.

“Believe in yourself and your product.”

So, in conclusion, I feel that the more someone trusts you, your product, your service or your brand, the easier it will be for you to convert them from a lead into a paying customer. If you have enough warming content like blogs and automated emails in place and you receive high-quality positive testimonials, and social proof, you would be able to spend less time on marketing your brand and more time on closing the next deal.

In the next Blog:
Running social media marketing campaigns can be highly effective and can have massive ROI. In the following article, I will explore why social media marketing campaigns usually fail and how to prevent that.

Why social media marketing campaigns usually fail.

Why social media marketing campaigns usually fail.

 

Spending a lot of time making social media posts will not grow your business. Why?

 

Imagine that your Facebook business page is like a store in a mall. People walk by, you maybe invite them in, they browse around, and on their way out the door, there is a buzzer labelled “like” that opens the door for them to leave.

 

That person might like your products, but he will probably never see the POSTer of the promotion you added into your window display.

 

“…only a tiny percentage of people see your posts or comments.”

 

How does this relate to a Facebook page? Just posting a special offer or something is pretty much pointless even though you might have thousands of likes and followers. The reason for this is that only a very, very small percentage of people that liked your page will see your posts.

 

Now let’s go back to the store. If you, however, had a way to get someone’s details onto a database before he left your store, you can now directly target him with marketing. But this will cost you money because you would need to call him or send a text message. It is the same with Facebook.

 

So why would your Facebook posts and efforts not work for getting new customers?
1 – You do not spend money on running proper ads.
2 –  If you spend money on an ad with no results, you have the wrong audience. Like I said in previous articles: If you sell to everyone, you sell to no one.
3 – You make posts just to interact and do not run actual ads.
4 – And like already mentioned, only a tiny percentage of people see your posts or comments.

 

A lot of people do not fully understand this, and that is why a lot of companies that rely on Facebook or social media posts do not grow or even succeed.

 

I am not saying that making posts won’t work, you will still reach some people that follow your page or group, but only a very small percentage of them. Facebook actually wants you to spend money on their platform, that is why you reach much wider audiences when running paid ads.

 

So how do you generate new customers or leads from Facebook? Here are a few key points:

 

  1. Know your target audience – Even before you start creating an ad, take a moment to decide who the perfect person would be for the offer/special that you want to run. Create that targeted audience and make sure that only those potential buyers see your ad.
  2. Create a great offer – Just putting some words into your ad just to have something is pointless. Make sure that the copy and the images you use in your ad speaks to that audience that you created. People love a good special offer and the chances are that they will respond better to your ad if you offer them something of value.
  3. Spend money – Marketing will always cost you money, so make sure that you budget for running ads. The more money you push into a Facebook ad, the more high-quality prospects you will reach.
  4. Call To Action – People want to know what to do next. Make sure that when someone clicks on your ad that you take them to a well crafted and very relevant landing page or website with a strong call to action. Tell them what to do and where to do it so that you can make the sale.
  5. Follow up – Don’t think that just by running ads on Facebook that you now have an automated sales system. You need to collect the information of people that click on your ad, and you need to follow up with them to close the deal. Pick up the phone and call them. Send them into an automated email sequence. Send them a personalised text message. Anything you can think of to make contact with them and to finalise the sale.

 

If you implement these steps correctly, you will make money from spending money.

 

“Spending money on the right targeted audience will show ROI.”

 

So make sure that you know who your potential prospects are and target them with paid ads. Spending money on the right targeted audience will show ROI.

 

I’m not saying that you should not make posts or comments. It is still crucial for you to interact with your followers. But that is like chatting with someone in your store, not making a sale.

 

 

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