fbpx
Ever wondered what it means? – 85 Marketing terms explained

Ever wondered what it means? – 85 Marketing terms explained

Ever wondered what that new “buzz word” or lingo means that gets thrown around at the marketing meetings? This might help…

Trying to keep up with and understand all the latest terminology that you hear in marketing meetings can get overwhelming very quickly. For this reason, I’ve put together a list of the 85 most popular terms that get’s used the most.

1. A/B Testing (Also known as Split Testing) 

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.
This is often done in email campaigns or ads. An example of this would be to change a headline, subject line, CTA or image.

 

2. Ad

An advert that is paid for and running to a specific audience.

 

3. Ad Set

A set of multiple ads running to one specific target audience.

 

4. Affiliate

A person that is affiliated with a product, system or platform. As an Affiliate, you can promote another company in return for (normally in the form of financial) compensation or commission.

 

5. Affiliate Program

The division of a business where you can register as an official Affiliate in order to start promoting their product or service in exchange for compensation.

 

6. Analytics

The tracking of data and creating meaningful patterns in order to improve future marketing endeavours. This data is normally collected from websites, landing pages, ad campaigns, email campaigns, social media, etc.

 

7. API/API Key (Application Programming Interface)

APIs are a series of rules in computer programming. A set of protocols that are used by programmers to create applications for a specific operating system or to interface between the different modules of an application.
Think of an API as a doorway to another system. One system will peek through a door to see how and where it can connect with another system.

 

8. Audience/Target Audience

A group of predetermined people that you want to target specifically in your marketing efforts. These will normally be the people that you want to attract as your ideal clients.

 

9. Autoresponder

An automated (and pre-built) system that will automatically respond if a prospect interacts with your website, landing page, etc. Normally this will be an email, SMS, or chatbot.

Learn more about Chatbot autoresponders with this chatbot demo.

Learn more about email marketing autoresponders here.

10. Avatar

The persona that you create during the process of fully understanding your ideal customer.

Get a better understanding of your Avatar and what to offer them here.

 

11. B2B (Business to Business)

When a business sells to another business. (Like Google)

 

12. B2C (Business to Consumer)

When a business sells directly to the consumer. (Like Apple)

 

13. Blog/Blogging

Started out as web log, later weblog and eventually shortened to blog.
A Blog is a piece of copy written on a specific topic that showcases the writer’s view, opinions and standpoint.
Blogging is the process of creating a blog (that consist of multiple blog articles) and loading it on a predetermined web page.

 

14. BOF/BOFU (Bottom Of Funnel)

A stage in the buying process that happens last. At the bottom of funnel, a lead gets to a part in the buying journey where they are converted into a customer.

Learn more about what a funnel/sales funnel is here.

15. Bounce Rate

Website Bounce Rate: The number of people who land on your website and leave without clicking on anything.

Email Bounce Rate: The rate at which an email was unable to be delivered to a recipient’s inbox.

 

16. Campaign

A marketing campaign is a process of creating and running ads to very specific or targeted audiences.

 

17. Conversion Rate

The rate at which a campaign converts people who see your ad into customers.

 

18. CPC (Cost per Click)

An advertising metric that’s used to determine what a marketer will pay for an ad based on how many clicks the ad gets.
CPC is most often used with Google and Facebook ads.

 

19. CPL (Cost per Lead)

One of the most important metrics to keep track of. It is the total cost marketing pays to acquire a new lead for the business.

 

20. CRM (Customer Relations Manager)

Software that helps you organize all of your marketing and sales activities. You can store contact information, track where in the sales process a lead is, who is handling the lead, track emails, store deals, and more.

Resource Side Note: Although it is not a full CRM, ClickUp can be set up to work as a CRM system and I love using it every day in my personal life and business. Create a free account here to see what it can do.

Here is an overview video about ClickUp

 

21. CSS (Cascading Style Sheets)

This is the code that gives your website its style like fonts, colours, background images, etc.

 

22. CTA (Call To Action)

When you give a person that is reading your blog, email, webpage, or that is viewing your video a direct order of a step he needs to take next.
E.g. “Click here to claim your special discount offer.”

 

23. CTR (Click Through Rate)

The percentage of your audience that clicks on a link to proceed to the next step of your sales funnel, campaign or website. Normally it is calculated by the total number of clicks on your CTA, divided by the number of opportunities they had to click (e.g. the number of page views, emails sent, etc.)

 

24. Customer LTV (Lifetime Value)

The total amount a person will be spending during the years that he/she remains a customer of your business.
Understanding this very important metric can help you better calculate your allowable marketing spend to acquire more customers.

 

25. Demographics

A specific profiling aspect when creating your audiences that takes into consideration age, gender, income, family life, social class, etc.

 

26. Discovery Call

The very first call with a prospect to determine if you are a good fit to work together.

 

27. Domain

A group of computers and devices on a network that is administered under the same protocol. The top-level of your domain name indicating the type of organization, geographical location, or both, and is officially designated in the suffix. (e.g. .com, .co.za, .org.za, .edu)

 

28. Email Automation

A sequence of emails sent at specific times when specific actions were taken. Normally trigger automatically via a signup form on a web page.

Learn more about email automations here.

29. Evergreen Content

Content that is available and relevant at any time during the year and that can be accessed by a prospect at any time.

 

30. Eyeballs

People that see your ad or content.

 

31. Form

A group of fields that are placed together on your web page where visitors can supply their information in exchange for your offer. It is also a way for a prospect to become a lead or to get a person to make contact with your business.

 

32. Funnel Pages

Landing pages that forms part of a sales funnel.

Learn more about what a funnel/sales funnel is here.

Learn more about landing pages, sales pages, and funnel pages here. 

View our resources page (link at the bottom of this page) to see what funnel builder platforms we recommend.

 

33. H2H (Human to Human)

B2B and B2C are the prefered terms when it comes to sales and marketing but a lot of people prefer to think that they are marketing and selling to other humans. Marketing or selling “human to human” is just another way of approaching your own marketing mindset.

 

34. Hashtag

Hashtags are a way for you and your readers to interact with each other on social media. Your audience can follow the hashtags that you often use. They tie public conversations on Facebook, LinkedIn, Instagram and Twitter.
The hashtags themselves are simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it.
E.g. You can follow the hashtag #HowAboutThis to get notified as soon as How About This loads or shares new content.

 

35. Headlines

An eye-catching header sentence is used to grab the attention of your reader as soon as they land on your page.

 

36. HTML (HyperText Markup Language)

It is a language used to write web pages. It forms the core of any website.

 

37. Infographic

A type of content that is visual in nature. It takes a complex topic and makes the information easier to consume and understand.

 

38. Integration

The process of connecting two or more systems to work together. Normally done via an API or a system like Zapier.

 

39. Keyword

Keywords (or keyword phrases) are the topics that webpages get indexed for in search results by search engines like Google.

 

40. Keyword Research

The process of researching what keywords or keyword phrases will best suit your content or web page.

 

41. KPI’s (Key Performance Indicators)

A performance measurement that’s used to track the progress towards marketing goals. These need to be constantly evaluated against industry-standard metrics.

 

42. Landing Pages

A page that a prospect can land on that contains info about your product or service. A prospect also gets the opportunity to complete a form with their info in exchange for an offer you have. Usually, a page on your website or as part of your sales funnel.

Learn more about landing pages, sales pages, and funnel pages here.

View our resources page (link at the bottom of this page) to see what funnel builder platforms we recommend.

 

43. Lead (A lead)

A person or prospect that has shown interest in your product or service.

 

44. Lead Generation

The process of generating more interest in your products or services. Getting more Eyeballs/prospects to become leads by filling in a form and claiming an offer you have.

Learn how to generate leads using Facebook Ads here.

 

45. Lead Magnet

Something of value you offer other people in exchange for their contact information. A lead magnet is usually free and gives some sort of result or outcome to your target audience. This can be a worksheet, template, training video, etc.

 

46. Lead Nurturing

Engaging and building relationships with the new leads that you have generated in an attempt to convert them into paying customers.

 

47. Lead Qualification

The process of determining if a lead is a good fit for you to do business with or if they will just waste your time and energy.

 

48. Live Stream

Doing a video over the internet live where people can interact with you in real-time. This can be done on platforms like Facebook and YouTube. The idea is to share valuable information with your audience in a live and very personal way.

 

49. LMS (Learner Management System)

A system that is used to create online courses that you can sell. You can track the progress of your students on a system like this.

Resource Side Note: Currently, I am using Thinkific as my preferred LMS. Get a 30 day FREE trial on the Pro+Growth plan here.

 Also, consider SamCart for a great course building and LMS system. Here is a 30-Day Trial.

 

50. Marketing Automation

The entire process of creating an automated marketing campaign that starts with ads and goes through lead generation, email autoresponders and automations, till the point where they become clients.

 

51. Mobile Optimization

Designing and optimizing your website so that it’s easy to read and navigate from a mobile device.

 

52. MOF/MOFU (Middle Of Funnel)

The stage of a funnel that a prospect enters after they identified a problem. It is at this point where you position your business as the solution to their problem.

Learn more about what a funnel/sales funnel is here.

 

53. Monthly Recurring Revenue

A monthly subscription payment you receive for your products or services.

 

54. Niche Market/Business

A very specific segment of a market or industry that you want to supply or get on board as customers.

 

55. Offer

Some sort of an asset that you can use on a landing page as a lead magnet to generate new leads.

 

56. Onboarding

The process of getting a new paying client into your business.

 

57. Online Marketing/Digital Marketing

Promoting your business to potential clients over the internet by means of ads and/or sales funnels.

 

58. Opt-In

The action a person takes to give you confirmation that you can contact them or that they want something you offers. A person will “opt-in” to your email list or your lead magnet.

 

59. Opt-In Page

A landing or funnel page where you give someone the opportunity to opt into your offer or lead magnet.

 

60. Open Rate

Open rate is an email marketing metric that measures the percentage rate at which emails are opened. (Also used in chatbot and message marketing.)

 

61. Paid Ad

An advert that is paid for and running to a specific audience. A “post” or a “boost” is not a paid ad.

 

62. Pixel

The tracking tool of Facebook. It is a piece of code that gets installed on your website in order to track and build audiences that you can show ads to.

 

63. POC (Point of Contact)

A representative of a business who is the decision-maker or facilitator from their organization that you want to start trading with.

 

64. Post

Sharing a piece of information/content online through your social media pages.

 

65. PPC (Pay per Click)

This is a method of advertising online where you only pay when someone “clicks” on your ad.

 

66. QR Code (Quick Response Code)

A two-dimensional barcode that is readable by barcode scanners and camera phones. The information encoded can be text, URL, or other data.

 

67. Referral

A prospect or a lead that is generated from someone who may be interested in what the salesperson is selling.

 

68. Responsive Design

A website or landing page that changes depending on what device it is being viewed.

 

69. ROI (Return On Investment)

A way to measure the profitability of the investment made for a marketing campaign or ad campaign.

 

70. SaaS (Software-as-a-Service)

A software distribution method where a service provider gives customers access through the internet to applications.

 

71. Sales Funnel

The entire sales process. From the first time a prospect sees you until they become a customer.

Learn more about what a funnel/sales funnel is here.

View our resources page (link at the bottom of this page) to see what funnel builder platforms we recommend.

72. SEO (Search Engine Optimization)

A method of tweaking elements on a web page to increase its visibility and performance in web search results.

 

73. SLA (Service Level Agreement)

An agreement that defines the expectations between two parties. Can be between a Sales team and Marketing team, or between a supplier and a client.

 

74. Social Proof

A psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation. If people give you praise for your excellent product or service, others would also want it. Social proof is applied to your social media and web pages in the form of reviews and testimonials.

 

75. Split Testing (Also known as A/B Testing)

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.
This is often done in email campaigns or ads. An example of this would be to change a headline, subject line, CTA or image.

 

76. Sub Domain

A part of a larger domain in the web Domain Name System hierarchy.

 

77. TOF/TOFU (Top Of Funnel)

Whereas the Bottom Of Funnel is the stage in the buyers journey where a prospect is ready to spend money in your business, Top Of Funnel is the initial contact stage where they become aware of what you can offer them. By creating TOF Content, you create awareness and help prospects to identify the problems they have that you can solve.

Learn more about what a funnel/sales funnel is here.

View our resources page (link at the bottom of this page) to see what funnel builder platforms we recommend.

78. Tracking Code

A piece of code that gets installed on your web pages to track the activities and behaviours of people on your pages. E.g. Facebook Pixel, Google Analytics, etc.

 

79. UI (User Interface)

A type of interface that allows the user to control a piece of software or a system.

 

80. URL (Uniform Resource Locator)

The address of your web page. Each page, image, content piece, etc. will have its own unique URL in order to be located on the internet. E.g. https://www.howaboutthis.co.za or https://learning.howaboutthisacademy.com/

 

81. USP (Unique Selling Proposition)

That one thing that you offer that makes you unique and different to your competitors.

 

82. UX (User Experience)

The way that a user experiences his interaction with you online or in a system, app or on a website.

 

83. Webinar

A seminar or presentation conducted over the internet. A good way to share valuable content, generate leads and drive sales.

 

84. White Paper

An informational guide on a specific pain point of your prospect. Used to generate interest in your products/services and also a great way to generate new leads. E.g. A “How to” guide.

 

85. Workflow

Another way to describe a lead nurturing campaign. It’s a set of triggers that moves a person from the “lead stage” to the “customer stage” through a natural and nurturing process.

Please note that some of the links in this article are affiliate links and I will earn a small commission but only when you actually make a purchase and not for you clicking on it.

If you would like to learn more about what affiliate marketing is and how it works, feel free to contact me at any time.

Paid Google Ads – How and Why.

Paid Google Ads – How and Why.

Running Google ads and why you need to pay for it.

It is one of the most frustrating things when you search for your company, product or service in Google and your competitors pop up, and you don’t even see your name. If this happens to you, it also happens to your customers, and that means that you are losing money.

“Make sure that you understand the intricacies of Google.”

Creating effective Google ads can be a complicated task. Implementing them and optimising it can be even worse.

Just having a website and not advertising it is like opening a small shop in the hidden back alleyways of a mall, no one will see it. Do not just rely on search engine picking up your website, metadata or SEO. It is not always good enough. Your competitors will beat you every time someone searches for your product or service.

Spending money on Google ads can easily be one of the most important things you can do as part of your online marketing strategies.

But, as soon as you start using Google a lot of questions suddenly start popping up. Things like: How do you create an ad? Why am I not seeing my ad? Why am I paying so much?

 

When you want to run Google ads, you need to keep a few things in mind:
ADS MANAGER
To run Google ads, you need to have an ads manager where you can create your campaigns, ad groups and ads. The ads manager is not the easiest to figure out, but when you understand it, you can run amazing ads.

KEYWORDS
Keyword, key phrases, negative keywords etc. These are the most important things when designing your ads. Your ad will not be effective if you throw a bunch of keywords at it because you think it is relevant. Having too much (or the wrong) keywords will waste your money. Make sure that you identify 5-10 (max) very relevant keyword/phrases.

OPTIMISING
After your ad has run for a few days, you will be able to collect data from Google to start optimising your ad. This is important because it can save you money. The more relevant and clearly defined you can get your ad, the cheaper it will become to run it (and you can still hit the number 1 spot).

RETARGETING
Implementing retargeting ads can give your business a massive boost. Having a potential customer seeing your brand, product or service all over the internet will only build your reputation and will drive that prospect to your website or landing page.

CALL TO ACTION
Your ad (and the landing page that follows your ad) needs to have a clear call to action. What is the use of telling someone in your ad that he needs your service or product, but when he clicks your ad he has no idea what to do next? It is to easy to get distracted by branding, navigation links and images. Always tell your prospect what to do next.

“Always tell your prospect what to do next.”

Make sure that you understand the intricacies of Google. How the campaign structures work and how you can optimise your efforts. Landing at the top of the search is not only a significant confidence boost for you and your company, if done correctly, it will also give you a high return on investment from new prospects.

 

 

error

Enjoy this blog? Please spread the word :)