HAT Blog
How About This (HAT) & HAT AcademyLearn everything you need to know in terms of creating your first online course, chatbots, email automations, and digital marketing & funnels.
WELCOME TO MY BLOG
This is a collection of my research, beliefs and opinions. These blogs are based on my views and opinions about business and marketing. It is not a guide, and should not be seen as such, but more my personal experience and beliefs.
I aim to get you to think, alter your views for a moment, and then maybe take away one or two key points that will let your business explode into a monumental success.
I hope you find the content inspirational and that you will be able to benefit from it, even if it’s just a tiny bit.
WELCOME TO MY BLOG
“My name is Stephan, owner & founder of How About This and the HAT Academy. Over the years I have learned a bit about online marketing, marketing strategy, online course creation, chatbots, and building an online business that can give you that “laptop lifestyle” that you hear about so often.
With these blog articles, I hope to inspire you and give guidance so that you can take action in your business. No matter what that is. Whether you want to start your first online course, or just get a fresh perspective on chatbots and digital marketing & funnels.
I aim to get you to think, alter your views for a moment, and then maybe take away one or two key points that will let your business explode into a monumental success.
I hope you find the content inspirational and that you will be able to benefit from it, even if it’s just a tiny bit.”
Understanding what we as entrepreneurs do and why we do it.
Why we are all in business and why we need to grow. Take a moment to think about this: Why are you in business? Why are you working for yourself? Why is it essential for you to continually grow? Think back to the day you decided “I’m going to start my own business. I...
Using Online Marketing As A Growth Tool
How modern technology makes marketing better than print media. When I was a kid, we were fortunate enough to go to the coast for the summer holidays. Along the road at all the toll gates, people were handing out fliers as we pulled in to pay the toll. As a child,...
Handling the new qualified leads.
All these qualified hot leads are now streaming in, now what? Getting al the new customers that are eager to spend money with you is fantastic, but, if you can not pay attention to each one, you might lose a sale and a potential long term client. Keeping track of who...
Implementing profitable special offers.
Why you should be running special offers and how to successfully do it. Sometimes it seems like if you are running a special offer, you are desperate. Looking desperate in the eyes of customers or competitors is not a good thing. So how do you give your clients a...
What gets someone to spend money on your business?
Why people spend money on your product/service, and why not. With businesses popping up everywhere it becomes more difficult, day by day, to get, and retain new clients. I can not give you a solution to this problem but, I can share with you my experience and what I...
Trust in a product or service will make the sale for you.
How to get people to trust in your brand. Before someone buys from you, they need to trust your product/service. Only then will the potential customer have the confidence to spend money with you for the first time. How do you get people to trust in your brand? There...
Why social media marketing campaigns usually fail.
Spending a lot of time making social media posts will not grow your business. Why? Imagine that your Facebook business page is like a store in a mall. People walk by, you maybe invite them in, they browse around, and on their way out the door, there is a buzzer...
Using social media as a business growth tool.
How social media can help your company grow. The internet (especially social media platforms like Facebook) makes life easy for us. We have an effortless way to communicate, build contacts and market ourselves. So why not use it to grow your business? "People trust...
Launching a successful social media marketing campaign
Social Media Marketing Done Right Having so many social media platforms available to use as a marketing tool can be confusing and (if you don’t know what you are doing) scary. How do you decide which one to use for what? How do you use it effectively? What do you post...
Paid Google Ads – How and Why.
Running Google ads and why you need to pay for it. It is one of the most frustrating things when you search for your company, product or service in Google and your competitors pop up, and you don’t even see your name. If this happens to you, it also happens to your...
Getting (and keeping) customers to return.
How to get a customer to return and to become a regular repeat customer. The ideal customer is the person who not only buy one time from you but returns for another purchase. The idea is to get a repeat sale again and again. Ongoing income should be one of your main...
Handling and processing new leads streaming in.
How to handle new leads that stream in from an ad campaign. Having numbers of new leads streaming in from your ad campaign is a big confidence boost to you and your team. From only a few days worth of work, hundreds of potential customers make contact with you or...
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Short & easy reads.