fbpx

How modern technology makes marketing better than print media.

 

When I was a kid, we were fortunate enough to go to the coast for the summer holidays. Along the road at all the toll gates, people were handing out fliers as we pulled in to pay the toll. As a child, you would look at it, see the pretty pictures and then toss it aside so that you can continue with your Gameboy winning streak while listening to your favourite music on your walkman.

This is about the same way I see traditional marketing, like print media. You see the pretty pictures, but you do not fully understand why they are trying to sell you something, so you toss it aside. This is precisely how modern technology makes digital online marketing so much better than any other form of marketing.

“Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to calculate your ROI”.

Marketing your product or service is sometimes seen as a waste of money. I’ve heard this so many times before: “I do not get new clients from that ad.” Or “ “How do you know that ad is making you money?”

Online marketing (when implemented correctly) can provide you with actual data that you can use to your advantage to effectively grow your business. Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to calculate your ROI. Different to that “Toll Booth Flyer”, online marketing gives you the opportunity to be selective about who sees your ads, and when they see them.

You want the right type of prospect to look at your ad, at the right time, when he is in a mindset of paying for your product or service. This effectively allows you to spend your money wisely. 

Every time you spend money, it’s for an emotional reason. Does not matter what or when.

Let’s Look At Some Examples:
You need it.
Your wife will love it.
It looks good on me.
It makes me feel healthy. Etc.
Online marketing allows you to put your ad in front of your prospect at that very same time that he is emotionally ready to pay. 

“Ok that may be true, but I do not understand the technical side of it and how it works Stephan.” That is why you need to surround yourself with people that have the skills and the know how.
“My marketing does not generate new income because we do not know how to reach our ideal client.” That is probably the most critical part of any marketing strategy, understanding and targeting your ideal client.

The two main factors for any marketing campaign is this:
1. Fully understanding your ideal client, and his wants and needs.
2. Copy that speaks directly to him.

Once you have that in place, it becomes easier to create a strategy to use your online marketing budget to it’s fullest, without throwing money in the water. This is where platforms like Facebook, Instagram, Messenger and Google becomes your best friends and your best “marketing employees.”

“The more you interact with your clients, and potential clients online, the better for you and your budget”.

It is still possible to achieve this even if you do not understand the tech or if you are not the worlds best copywriter. How? By getting the experts in those fields to help you. Embrace digital life. The more you interact with your clients, and potential clients online, the better for you and your budget.

 

Some resources for you to use:
Russell Brunson has built a following of over a million entrepreneurs and has helped business owners to grow their companies. He popularized the concept of sales funnels and co-founded a software company called ClickFunnels.

I can recommend his books to anyone that wants to expand their business or that wants to learn how to create a following for yourself and your business. Here are the links to 3 of the books he has written that will help you to rapidly grow your company on digital platforms:

If you want to try out the ClickFunnels software platform for yourself, you can get a 14 Day FREE Trial here.

In the next Blog: Now that you know that it is possible to create an effective online marketing campaign, in the following article we will discuss how you can handle all those new hot leads that will start streaming into your business.

 

You can find the links for the books and software below:

ClickFunnels - 14 Day FREE Trial

This software will let you create:
  – Squeeze Page Funnels…
  – Automated Webinar Funnels…
  – Product Launch Funnels…
  – Sales Funnels (and integrates with shopping carts!)
  – Membership sites…
  – And a WHOLE LOT MORE!
Want to see a demo of the software in action? Check it out here:

Expert Secrets - Russell Brunson (FREE Book)

“Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice…”

If you want to learn how to build your brand and business, this is the book for you.

 

Network Marketing Secrets - Russell Brunson (FREE Book)

If you’re in network marketing, there is a game-changing book that just came out that you need to add to your collection… (and since you can get it for FREE, why not…right?) 

Russell Brunson recently launched his newest book called:

“Network Marketing Secrets” 

…and, he’s actually PAYING for your copy of the book…for a very limited time, I’m sure. 

All you’ll cover is shipping. 

DotComSecrets - Russell Brunson (FREE Book)

“DotComSecrets: The Underground Playbook For Growing Your Company Online…”

Building an online company can now go from dream to reality with this book as a guide.

How modern technology makes marketing better than print media

When I was a kid, we were fortunate enough to go to the coast for the summer holidays. Along the road at all the toll gates, people were handing out fliers as we pulled in to pay out toll. As a child, you would look at it, see the pretty pictures and then toss it aside so that you can continue with your Gameboy winning streak while listening to your favourite music on your walkman. This is about the same way I see conventional marketing. You see the pretty pictures, but you do not fully understand why they are trying to sell you something, so you toss it aside. This is precisely how modern technology makes digital online marketing so much better than any other form of marketing.

“Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to see your ROI”.

Marketing your product or service is sometimes seen as a waste of money. I’ve heard this so many times before: “I do not really get new clients from that ad.” Or “ “How do you know that ad is making you money?” Online marketing (When implemented correctly) can provide you with actual data that you can use to your advantage to effectively grow your business. Having the numbers that accurately show you what your marketing campaigns are doing is the perfect way to see your ROI. Different to that “Toll Booth Flyer”, online marketing gives you the opportunity to be selective about who sees your ads. You want the right type of prospect to look at your ad at the right time when he is in a mindset of paying for your product or service. This effectively allows you to spend your money wisely. Every time you spend money, it’s for an emotional reason. Does not matter what or when. Some Examples: You need it. Your wife will love it. It looks good on me. It makes me feel healthy. Etc. Online marketing allows you to put your ad in front of your prospect at that very same time that he is emotionally ready to pay. “Ok that may be true, but I do not understand the technical side of it and how it works Stephan.” That is why you need to surround yourself with people that have the skills and the know how. “My marketing does not generate new income because we do not know how to reach our ideal client.” That is probably the most critical part of any marketing strategy, understanding and targeting your ideal client. The two main factors for any marketing campaign is this: 1. Fully understanding your ideal client and his wants and needs. 2. Copy that speaks directly to him. Once you have that in place, it becomes easier to create a strategy to use your online marketing budget to it’s fullest without throwing money in the water. This is where platforms like Facebook and Google becomes your best friend and your best “marketing employee.”

“The more you interact with your clients and potential clients online, the better for you and your budget”.

It is still possible to achieve this even if you do not understand the tech or if you are not the worlds best copywriter. How? By getting the experts in those fields to help you. Embrace digital life. The more you interact with your clients and potential clients online, the better for you and your budget. In the next Blog: Now that you know that it is possible to create an effective online marketing campaign, in the following article we will discuss how you can handle all those new hot leads that will start streaming into your business.