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How to get people to trust in your brand.

 

Before someone buys from you, they need to trust your product/service. Only then will the potential customer have the confidence to spend money with you for the first time. How do you get people to trust in your brand? There are a few things you need to consider.

“Make sure that your customer gets what he pays for.”

Potential prospects need to know you, like you and trust you before they will spend money with you. To achieve that initially might not be easy. But the moment you get someone to trust in your brand, you got the sale.

Here are a few points that I feel is important to get a prospect to know you and trust you:
1. Have High-Quality Products/Service: Make sure that your customer gets what he pays for. Having a cheap product or bad service will sink your business sooner than you would hope.

2. Be an Expert: Know your product better than you know yourself. If a prospect asks you something about what you offer you need to be able to answer him even before he finishes his question. Do not think, do not hesitate. Also share your knowledge of your product, service or industry in the form of a blog or email newsletters. In this way, you can also educate a prospect if he has no idea who you are or what you do to get him ready to make the first purchase.

3. Do not Lie: If you have a bad product, rather stop selling it, than lying about the quality to get the sale. Be honest about what you offer.

4. Believe in yourself and your product: If you do not believe that the product or service you provide is the best, how do you expect your prospect to believe it? And again, if you do not believe in your offer, rather stop selling it and get something you do believe in.

5. Testimonials, Recommendations & Social Proof: Having previous customers sharing their happiness in your product/service is the best tool you have. This counts as proof that you have a superior product or service and that you deliver as you promise.

Let’s look at an example. Apple. They get this right to a point where (I think) they do not need to market anymore. Everyone that is an Apple user will go back to them for an upgrade or replacement without even thinking about it or any hesitation. Why? – The products are of very high quality. – It works. It is expensive, but you get what you pay for. Their social proof network is so big that if you are considering buying an Apple product for the first time, you just need to look at the millions of happy customers to make your final decision.

“Believe in yourself and your product.”

So, in conclusion, I feel that the more someone trusts you, your product, your service or your brand, the easier it will be for you to convert them from a lead into a paying customer. If you have enough warming content like blogs and automated emails in place and you receive high-quality positive testimonials, and social proof, you would be able to spend less time on marketing your brand and more time on closing the next deal.

 

In the next Blog:
Running social media marketing campaigns can be highly effective and can have massive ROI. In the following article, I will explore why social media marketing campaigns usually fail and how to prevent that.

Email Newsletter & Follow-up Software.

ActiveCampaign is probably one of the best email software platforms I came across. Not only is it very affordable but insanely user-friendly and versatile. The fact that you have a visual representation of what your email campaigns will look like make it easy to plan your campaigns.

I highly recommend ActiveCampaign over any other form of email autoresponder software.

How to get people to trust in your brand

Before someone buys from you, they need to trust your product/service. Only then will the potential customer have the confidence to spend money with you for the first time. How do you get people to trust in your brand? There are a few things you need to consider.

“Make sure that your customer gets what he pays for.”

Potential prospects need to know you, like you and trust you before they will spend money with you. To achieve that initially might not be easy. But the moment you get someone to trust in your brand, you got the sale.

Here are a few points that I feel is important to get a prospect to know you and trust you:
1. Have High-Quality Products/Service: Make sure that your customer gets what he pays for. Having a cheap product or bad service will sink your business sooner than you would hope.
2. Be an Expert: Know your product better than you know yourself. If a prospect asks you something about what you offer you need to be able to answer him even before he finishes his question. Do not think, do not hesitate. Also share your knowledge of your product, service or industry in the form of a blog or email newsletters. In this way, you can also educate a prospect if he has no idea who you are or what you do to get him ready to make the first purchase.
3. Do not Lie: If you have a bad product, rather stop selling it, than lying about the quality to get the sale. Be honest about what you offer.
4. Believe in yourself and your product: If you do not believe that the product or service you provide is the best, how do you expect your prospect to believe it? And again, if you do not believe in your offer, rather stop selling it and get something you do believe in.
5. Testimonials, Recommendations & Social Proof: Having previous customers sharing their happiness in your product/service is the best tool you have. This counts as proof that you have a superior product or service and that you deliver as you promise.

Let’s look at an example. Apple. They get this right to a point where (I think) they do not need to market anymore. Everyone that is an Apple user will go back to them for an upgrade or replacement without even thinking about it or any hesitation. Why? – The products are of very high quality. – It works. It is expensive, but you get what you pay for. Their social proof network is so big that if you are considering buying an Apple product for the first time, you just need to look at the millions of happy customers to make your final decision.

“Believe in yourself and your product.”

So, in conclusion, I feel that the more someone trusts you, your product, your service or your brand, the easier it will be for you to convert them from a lead into a paying customer. If you have enough warming content like blogs and automated emails in place and you receive high-quality positive testimonials, and social proof, you would be able to spend less time on marketing your brand and more time on closing the next deal.

In the next Blog:
Running social media marketing campaigns can be highly effective and can have massive ROI. In the following article, I will explore why social media marketing campaigns usually fail and how to prevent that.